ABOUT
Learn more about the Brand New Day Marketing Team
Paula Piercy Owner
Paula Piercy
Owner
Brittany Gauvin
Brand Manager
Paula Piercy became the sole owner of Brand New Day Marketing in 2026 following the retirement of founder Mindy Bowman. Paula and Mindy began their successful partnership in January 2010, building the company into a trusted resource for brands seeking growth and exposure. Drawing on 14 years of buying and planning experience at QVC, along with more than 30 years in the retail industry, Paula brings a unique combination of strategic insight, merchandising expertise, and industry relationships to every client engagement. Under her leadership, Brand New Day Marketing continues its tradition of delivering exceptional service and results-driven solutions
Lauren Hayes
.com Manager
Lauren Hayes brings more than 20 years of marketing experience to Brand New Day Marketing. She helps clients expand their product reach and drive sustained sales growth through QVC's Extended Assortment program and innovative digital commerce strategies, including TikTok Shop. Lauren's expertise helps brands maximize visibility, strengthen customer engagement, and create new revenue opportunities beyond traditional broadcasts.
Since joining Brand New Day Marketing in 2026, Brittany Gauvin has leveraged her extensive experience in product development, sourcing, and business leadership to help brands reach their full potential. Throughout her career, Brittany has been passionate about turning innovative ideas into successful products, guiding growth initiatives and leading cross-functional teams to deliver results. Her strategic perspective and industry expertise help clients navigate the path from concept to market success.
Karen Black
Operations Manager
As a versatile member of the Brand New Day team, Karen Black oversees new business onboarding and serves as a primary client liaison for all shipping-related activities. Her attention to detail, proactive communication, and commitment to customer success help ensure a seamless experience from initial setup through final delivery.